Skip to Main Content

Adbrite

AdBrite

[Join Adbrite Now]

Quick Facts

  • Pricing Model: CPC, CPM, CPV
  • Ad Types: text, banner, rich media, full page, inline, BritePic

Overview

AdBrite is a leading online advertising network that secures 244 million impressions per day on over 113,000 sites. Founded in 2002, the company specializes in website monetization, offering a variety of ad types and powerful information gathering technologies that translate to a unique level of customization in converting online traffic to revenue. Incorporating U.S. Census and comScore data, AdBrite constructs a comprehensive profile of each individual user, allowing advertisers to more precisely craft their campaigns and publishers to host relevant ads.

Ad Formatting - Variety and Customization

Text

  • Simplicity and effectiveness; Highly customizable - accessible, well-formatted interface
  • CPC

Banner

  • Professional, attention-grabbing look generates more user clicks, greater revenue than text-only zones
  • CPM, CPC

Rich Media

  • Eligibility based; Common forms - in-page, expandable, floating
  • CPM, CPC

Full Page

  • Maximize CPM revenue; User freedom to skip ad
  • CPV

Inline

  • Space-saving - ad bubble launches when user scrolls over in-text keywork; Publisher controls ad area; Simple implementation - enablement option versus potentially confusing programming
  • CPC

BritePic

  • Unique to AdBrite; Captions slide out of picture border when user hovers over image
  • CPC

Features Advantageous to Publishers

AdBrite offers a variety of features that are advantageous to publishers including the AdBrite OTX (Open Targeting Exchange), the publisher dashboard, and a clear payment model. AdBrite OTX is an auction-driven pricing system that characterizes publishers as a sought after commodity whose zone space advertisers bid on. AdBrite's slogan, "Aim high to maximize profits!" suggests to publishers the potential rewards of an entrepreneurial spirit in driving competition amongst advertisers by controlling circumstances such as prominent placement and the auction floor. The technology...

The publisher dashboard offers distinct control options as well as the necessary information for publishers to maintain a competitive edge in the management of their accounts. Publishers have the customary option to select either manual approval or auto-approval. However, employing auto-approval allows publishers to utilize AdBrite's extensive information cache to ensure high-paying ad placement in site zones. Daily metrics provide publishers with vital information such as the number of impressions or clicks on a publisher's site as well as the CTR, eCPM, and total earnings. Finally, AdBrite boasts a unique level of transparency. Publishers can not only use the dashboard to review the effectiveness of AdBrite's targeting technologies when ads fire, but can dictate the description of the site available to prospective advertisers, ensuring a positive and tailored portrayal.

Payment

AdBrite pays publishers monthly based on a net-60 format which requires publishers earnings to mature and meet a minimum check amount prior to payment. Therefore, if revenue does not meet the customizable minimum, the payment to the publisher is rolled over to the following period. However, if a publisher meets the minimum revenue requirement, they receive payment each month after accomplishing the minimum. AdBrite provides its customers with detailed earnings information including statistics regarding earnings per month, ad zone, and ad format. In addition, AdBrite helps customers keep their records up to date by sending email alerts when payment checks are on the way and posting the date of the most recently processed check.

Summary

AdBrite offers a thoroughly thought out interface and system with an emphasis on simple implementation. The company's website alone boasts a strong sense of support in the form of programming walkthroughs. Recommendations on how to maximize revenue, replete with effective diagrams enhance the detailed walkthroughs. Recognized as one of comScore's Top 25 Ad Newtorks, AdBrite boasted an 11% increase in unique visitors from 2008 to 2009. Finally, AdBrite is backed by venture capital firms affiliated with internet juggernaut, YouTube.